Showing posts with label mommy. Show all posts
Showing posts with label mommy. Show all posts

Friday, November 6, 2009

Celebrity Manager - Mommy May I?


I am currently working on a fundraising campaign that is attempting to involve some local celebrities. Throughout my efforts to contact these celebrities (most of whom I have had some sort of personal relationship with) I am discovering that no matter who you are, you have to go through management to get to them. Celebrities are told what to do, where to go, what to say, how to say it, who to talk to and what all the rules are. Essentially, the managers are raising these stars to be good little celebrities and represent their family (label) in a positive light. Play dates (or concerts, interviews and parties) are all approved by managers before the star is allowed to participate.

Perhaps this is why we see so many stars who just never seem to "grow up". A lot of them are still partying like they are in high shcool - because they never really left the nest. Pseudo mommy/managers are always there to take care of responsibilities, making sure the celebrity is doing whats best for them - because inevitably that's whats best for management. With this situation, stars are still rebelling and getting into trouble - just like their high school counterparts. Managers and publicists (much like mommies) are there to clean up the mess afterwards.

The unfortunate side of this is that the managers generally do not have any emotional investment into the relationship. Everything is based on revenue - and once that's not there, the celebrities are left to fend for themselves - many without the life skills to do so.
Its a sticky situation. We have all heard the cases of actual real life mommies (and daddies) trying to take on the role of manager to their celebrity children. Sometimes there is great success, but more often we hear of money taking over the emotional side of child care.
Many of these mommies are not fit to be managers - and could probably use some managing of themselves.

All in all, its best to let the managers manage - and the mommies be mommy. We should hope that mommies will get the chance (and take the initiative) to raise well adjusted children, before they get into the hands of these managers. Keep it business when in business. Stars should know right from wrong with or without their publicist - and that's a moms job to teach.

Please don't take this posting as a insult to celebrities and their management. It is a mommies analogy of the situation and underlying idea that everything always comes back to "moms always know best" - and I hope she does.

Tuesday, November 3, 2009

Social Media Mom


Bumbling through all of the social media tools we are learning about in class, I have come across a tonne of mommy based media. High tech mom is the new barefoot and pregnant!

Moms are blogging, podcasting, facebooking and youtubing. Gone are the days of teas, soaps and terrible daytime talkshow's - but this is a good thing in my opinion. We are networking to inspire, educate and comfort other mommies all over the world. We are sharing opinions, ideas and information. Essentially, we are one huge corporate empire - sharing and publicizing the information of our private divisions, to come to a mutual understanding and desired end result.

This is a huge resource for caregivers around the world, but also for the suppliers of our organization. The diapers, formula, toys, books, clothing, strollers, schools, sports - I could go on for hours. We have provided an extremely efficient research tool, to essentially tell our suppliers what we want and how we want them to make it. What better of a way to get what we need? If enough mommies blog about the fasteners on a specific diaper brand tearing off too easily - believe me that diaper brand will make a better fastener! If we decide we want McDonalds to include a bib in every happy meal (good idea right!?) then I gaurantee you that will happen - and they'll probably throw in the wetnaps too!

Tech savy mommies unite and organize - we could run the planet!

Mom's the word!