Friday, November 6, 2009

Celebrity Manager - Mommy May I?


I am currently working on a fundraising campaign that is attempting to involve some local celebrities. Throughout my efforts to contact these celebrities (most of whom I have had some sort of personal relationship with) I am discovering that no matter who you are, you have to go through management to get to them. Celebrities are told what to do, where to go, what to say, how to say it, who to talk to and what all the rules are. Essentially, the managers are raising these stars to be good little celebrities and represent their family (label) in a positive light. Play dates (or concerts, interviews and parties) are all approved by managers before the star is allowed to participate.

Perhaps this is why we see so many stars who just never seem to "grow up". A lot of them are still partying like they are in high shcool - because they never really left the nest. Pseudo mommy/managers are always there to take care of responsibilities, making sure the celebrity is doing whats best for them - because inevitably that's whats best for management. With this situation, stars are still rebelling and getting into trouble - just like their high school counterparts. Managers and publicists (much like mommies) are there to clean up the mess afterwards.

The unfortunate side of this is that the managers generally do not have any emotional investment into the relationship. Everything is based on revenue - and once that's not there, the celebrities are left to fend for themselves - many without the life skills to do so.
Its a sticky situation. We have all heard the cases of actual real life mommies (and daddies) trying to take on the role of manager to their celebrity children. Sometimes there is great success, but more often we hear of money taking over the emotional side of child care.
Many of these mommies are not fit to be managers - and could probably use some managing of themselves.

All in all, its best to let the managers manage - and the mommies be mommy. We should hope that mommies will get the chance (and take the initiative) to raise well adjusted children, before they get into the hands of these managers. Keep it business when in business. Stars should know right from wrong with or without their publicist - and that's a moms job to teach.

Please don't take this posting as a insult to celebrities and their management. It is a mommies analogy of the situation and underlying idea that everything always comes back to "moms always know best" - and I hope she does.

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